Overture Tool: Assessing Ecommerce Advertising Costs

I ran across the overture price bid tool and was really surprised how easy it is to get prices on the costs for advertising for on any given keyword. Typically what something costs on overture is a pretty good guess at what it might cost on the only other MAJOR ppc company: Google Adwords.

If you're wanting to check out the cost of any keyword head over to http://searchmarketing.yahoo.com/rc/srch and click BID TOOL on the right hand side about midway down the page.