Alright boys and girls, today we're going to talk about link building. Every good SEO knows that link building is a critical process. Why? Because search engines use incoming links to a website as a metric for how popular a website is.
Infact, Google has a very well-known algorithm dedicated to this known as pagerank.
While it's unknown how much pagerank (the specific number) plays into ranking, it's undeniable that incoming links is by and large one, if not THE most important factors in ranking well on search engines. So how do you get links, you may ask....
Well, if you make good content people will typically link to you just because they like your website. That's why Google thinks links are a metric for popularity. However, if one were tenacious enough, one might find that their website is not being seen by enough people to be established as popular yet so you could do activities such as the following:
- Going out and asking to TRADE links with people in similar industries.
- Seeking out directories that are specifically built to house links.
Thank fully the trials and tribulations of good link building is nothing new. There are directories out there listing people who specifically are seeking good link exchanges, as well as directories that simply house links to websites grouped together by category.
Not all such directories are easily read by search engines however! Some directories may not get indexed by Google or the other big-boy search engines simply because their website employs too complicated of scripts for the google spider to be able to decipher intelligibly. What good is having a link on a directory, if google will never find out about it?
Here we have a solution. A couple of absolutely wonderful, wonderful people in the Search Engine Optimization industry have actually developed a directory of SEARCH ENGINE FRIENDLY DIRECTORIES!
Check them out. Use them. Submit your website to all the directories on the list... and for heaven's sake people... please use a valid title, and description for your website!